Make your SaaS so appealing, your conversion rate multiplies

A free email course that makes visitors get it, want it, and sign up.

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Built on the same framework we use with paying clients.

Based on 15+ years in SaaS and marketing

Focused only on what drives the biggest results.

Fix the foundation first

If your offer isn't clear and compelling, more traffic just means more wasted budget. This course strengthens your foundation first, so every euro you spend on promotion works 2-3x harder.

The marketing course designed for founders

You don't need to learn everything about marketing. But some decisions can only be made by you: your positioning, your direction, your strategy. This course makes sure you get those right.

What you'll learn across the series

Every two weeks, you'll receive one lesson covering a critical piece of your SaaS offer. By the end, you'll know how to:

Make your SaaS feel essential

So prospects think, "This is exactly what I need right now."

Stand out in a crowded market

When your offer and message are sharp, marketing gets easier fast.

Find the arguments that actually convert

The ones your prospects really care about.

Remove the reasons people don't buy

Address the doubts and concerns that silently kill your deals.

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Worked with SaaS businesses like

What you’ll be able to improve across your marketing

Every lesson helps you sharpen your offer and messaging so your promotion gets more effective.

Create better ad copy

because you understand the real motivations of your audience

Build a stronger website

that explains the problem, solution, and transformation clearly

Create social media content

that resonates because it’s based on real audience insight

Pick marketing channels faster

because you know who you’re targeting and where they spend their time

Get higher-quality AI output

because you can feed it specific, differentiated inputs about your offer and audience

Brief freelancers, employees, or agencies

with the information they need to perform at a higher level

Create consistent messaging

across ads, website, and social so everything reinforces the same value proposition

Eliminate low-impact tasks

because you’ll learn what doesn’t move results and can be ignored

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Small gaps compound, and so do small fixes

If your audience is slightly unclear, your ads get more expensive. If messaging is weak, your site converts below its potential. One missing objection can quietly kill deals that were almost ready. These issues don’t add up, they multiply.

Founder A: Keeps optimizing promotion

Keeps buying traffic and tweaking channels, but the offer and messaging stay fuzzy.

A slightly unclear target audience often means your ads cost 2–3x more than they should.

Weak messaging can keep your landing page stuck at <1% conversion when it could be 2%+.

One missing objection can quietly kill half your “almost ready” buyers before they sign up.

Individually, these feel small. Together, they can push customer acquisition cost to 3–5x what it needs to be.

Result: You work harder, spend more, and growth still feels slow.

Founder B: Fixes the foundation first

Clarifies offer and messaging first, then every channel performs better.

Clearer targeting often reduces wasted spend by 30–70% because you stop attracting the wrong clicks.

Stronger messaging can lift conversion from <1% to 2%+.

Addressing key objections can recover a large share of “almost ready” prospects who would otherwise disappear.

Combined, small fixes often create a 2–3x improvement in overall marketing efficiency over time.

Result: You spend less to get the same outcomes, or get more outcomes from the same spend.

Getting started is simple

Each lesson is designed like a domino chain: we start with the one change that has the biggest leverage right now and makes everything else easier.

Instead of juggling dozens of tactics, you focus on one clear improvement to your offer at a time. That way, every lesson builds on the last, progress stacks naturally, and you keep moving forward with maximum impact in minimal time.

Step 1: Sign up

Enter your email to get the course.

Step 2: Confirm

Click the confirmation link, and your first lesson arrives.

Step 3: Apply one change

Spend 20 minutes implementing one high-impact improvement to your offer.

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Bonus resources

Extra resources that help you implement the lessons with less trial-and-error.

Checklists

Diagnose offer and messaging issues in minutes.

Directories

Curated places to get your SaaS in front of buyers.

AI Prompt Pack

Get better output from AI with ready-to-use prompts.

Conversion killers

The most common reasons prospects don’t buy.

I’m Wilhelm (Will),

your marketing guide

Five years of marketing my own SaaS. A decade helping other companies grow theirs.

If I knew what I know now, my SaaS would have performed so much better.

This course is what I wish someone had handed me back then.

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Common questions

A few quick clarifications to make sure this course is the right fit.

I don't have time for another course.

This course is designed for busy founders. Each lesson focuses on one improvement you can apply quickly to your offer or messaging. You can also read at your own pace, the course works even if you fall behind.

I've already tried marketing experts and nothing worked.

Most marketing and CRO specialists work within a narrow scope. They optimize what you give them. This playbook starts earlier, with your product positioning and offer. That foundation is often the missing piece.

I already understand marketing.

If you already know marketing, you don’t need more tactics. You’ll use this to pressure-test your offer and messaging, identify the highest-impact gaps, and walk away with cleaner copy you can apply across ads, your website, and onboarding.

Is this for me if I delegate marketing to an agency or freelancer?

Yes. The course helps you define the inputs that make specialists effective: who you’re for, what you promise, why you’re different, and how to say it clearly. That makes briefs sharper and output better.

My product is great. I just need better promotion.

That might be true. But founders are often biased toward their own product. Your target audience might not see it the same way. I learned this the hard way during my own SaaS years. The playbook will help you pressure-test your assumptions.