Get your SaaS clients affordably with cold outreach
Six steps to real conversations with the right buyers, without ad spend, without an audience, and without waiting months for results.
Built on 15+ years of SaaS marketing experience
Why it works
One of the few channels that works without an audience or a budget
With most marketing channels, you are waiting: for the algorithm, for the rankings, for the audience to grow. Cold emails and LinkedIn connection requests put you in control. Who you reach, when you reach them, and what you say.
Fully targeted
You choose exactly who receives your message: by job title, company size, industry, and more. No wasted impressions.
Fast feedback
Real responses from real buyers tell you quickly what is and is not working. Most other channels make you wait months for that data.
No big budget needed
The main investment is time, not ad spend. You can run a solid campaign with tools that cost under €100 per month.
Why it gets a bad name
Most cold outreach fails for the same five reasons.
Most founders have seen bad cold outreach in their own inbox. Some have tried it themselves and been disappointed. It looks simple, but a few specific mistakes are enough to make the whole thing feel like a waste of time.
We put together a concise sprint that helps you avoid them from the start, or identify and fix them if your campaigns are already running.
What you will do
Six steps to your first cold outreach replies
Each step builds on the last. By the end you have a running campaign, a system for handling replies, and a clear picture of what to improve.
Set Up Your Infrastructure
Domains, DNS settings, email accounts, and warmup. The foundation everything else depends on. Get this right once and it runs quietly in the background forever.
Build a List Worth Sending To
How to find the right contacts on LinkedIn and Apollo, verify email addresses, and build a clean, targeted list before you send anything.
Write Messages That Get Replies
Short, relevant messages that start conversations. Sequence structure, subject lines, follow-ups, and how to write in a tone that actually gets responses.
Make an Offer They Want to Take
What to ask for in your outreach, how to reduce friction, and when a simple landing page helps convert more replies into actual calls.
Launch, Track, and Improve
How to send your first campaign, read the results, and know exactly what to fix first when something is not working.
Handle Replies and Close the Loop
What to say when someone responds, how to move them toward a call, and how to keep your pipeline moving without a full CRM setup.
Get it done for you
Setting up cold outreach properly takes longer than most founders expect
Every week spent learning instead of sending is a week without conversations, without feedback, and without revenue. The investment in getting it done right from the start often pays for itself within the first month.
The hidden cost of doing it yourself
Weeks spent learning a setup you will only need to do once
Small technical errors like a missing DKIM record that silently kill deliverability
Wasting time on unimportant tasks
What working with us looks like
Refined processes built across hundreds of cold outreach setups
Revenue and client conversations starting sooner
You stay focused on your strengths, we handle what we are good at
Who built this
I’m Wilhelm (Will)
I know what it feels like to have a SaaS product you believe in and not enough of the right people knowing about it. I have been that founder.
I have also spent many years helping other founders get past that exact problem.
This sprint is built from the parts that actually moved the needle, stripped of everything that did not.
What founders say
What founders say about working with me
Wilhelm is one of the best out there! The communication was superb, and the delivery was on point.
Ralf Bosman
from Scale 5x
Highly recommended. Will spared no time to dig in and share his rich expertise.
Youssef El Deeb
from Picture Pond Media
Great work and range of knowledge, great communication! Very responsive!
Susan Roshardt
from Lern Forum
Fantastic working with Wilhelm. He did the project in time and within budget.
Rohit Thakral
from Alberon
15+
Years in SaaS marketing
300+
SaaS startups supported
50,000
Emails per day at peak
Start now
Start the free cold outreach sprint
Six steps to a successful cold outreach campaign, delivered one at a time. Pick your sprint and we send you exactly what you need for each step.
Only what a SaaS founder actually needs to know.
Tested on real campaigns, not written from theory.
Just the steps you signed up for. No surprises, no pressure. Unsubscribe any time, your data stays private.
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