Build a strong foundation for your SaaS marketing
Receive one lesson each week and multiply your conversion step-by-step
There is a specific order to SaaS marketing that most founders get wrong. They jump to promotion before the foundation is ready, and wonder why nothing sticks.
This course follows the right sequence: Each step builds on the last, so every action you take is more effective than the one before.
Why subscribe to this course?
Built on the same framework we use with paying clients.
Based on 15+ years experience in SaaS, entrepreneurship, and marketing
On point, without fluff, not AI generated
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This course gives you a clear path to building a strong SaaS marketing strategy. Each step is designed to focus on the highest-impact actions for your growth. After completing all 20 lessons, you will be able to improve your chances of success, increase your conversion rate, and significantly lower your customer acquisition costs. The time investment is minimal, around 20 minutes per week per lesson.
What you will learn
Make your SaaS attractive to the right buyers
Find the audience and pain point where your product creates the most urgency
Write positioning that makes your best buyers feel understood
Design an offer that gives people a reason to try your product now
Bring the right visitors to your website
Choose your first marketing channel based on your situation
Use search-based channels to find people already looking for a solution
Do cold outreach without burning trust
Build visibility with people who are not searching yet
Optimize your website so more visitors become customers
Structure your landing page around the visitor's decision process
Build trust when nobody has heard of you yet
Measure what matters and ignore what does not
Who this is for
SaaS founders who want a practical marketing foundation, regardless of their experience or budget. Whether you have zero customers or 50, whether you are technical or non-technical, the lessons apply.
What you will be able to do
Stop wasting effort on marketing activities that do not move the needle
Get more out of every euro you invest into promotion
Acquire users and clients at a lower cost
Make marketing decisions based on a framework instead of guessing
About the author
Wilhelm (Will) Laubach is a SaaS marketing specialist with over 15 years of experience.
He helps early-stage SaaS founders figure out what actually works for growth at their stage and skip everything that does not.
He also runs a YouTube channel with 10,000+ subscribers, where he interviews founders and experts about what actually drives growth at the early stage. These guides draw on both his client work and those conversations.
Some of the SaaS startups we worked with:
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