About

Marketer. Founder. SaaS nerd since 2005.

I've worked across industries, channels, and project types: from managing six-figure ad budgets to building products from scratch. That range is what makes me useful to founders. I've seen what works in different contexts.

Outside of marketing, I do improv theater, dig into psychology, mental health topics, and self-development.

My biggest strength: I can put myself in your customer's shoes. That's where good marketing starts.

My story

Early days

2005: I bought my first domain. Then a few hundred more.

I started as a domain investor. I built websites, figured out SEO, and learned how to turn traffic into money.

2010: I co-founded a SaaS with Christian Rühringer.

We built a CMS for SEO agencies and domain traders. It let them manage hundreds of websites from one place. We scaled to 1,000+ users and 40,000+ websites.

Then reality hit. We couldn't turn traction into enough revenue. A well-funded competitor entered the space. In 2015, we shut it down. Painful, but it shaped everything I do today.

Arbitrage

2015: I turned expired domains into a business model.

I found domains with strong backlink profiles, rebuilt them as real websites, and monetized their traffic. At the peak: 300+ websites in the portfolio. Part SEO, part content strategy, part creative hustle.

2017: I went deep on traffic arbitrage.

Buying traffic, optimizing pages, generating profit on the spread. Google Ads, Bing, email. High volume, razor-thin margins. It trained me to think in systems and react to data fast.

Marketing Director

2020: I ran marketing for companies with real budgets.

Bababoo and Friends: a children's brand I marketed from pre-launch. Coronatest.de: one of Germany's biggest corona test providers, where I managed 500,000€+ per month in ad spend. Different worlds. Same principles.

2025: I started teaching what I know.

300+ startups. 15+ years. The same marketing mistakes kept coming up. So I built the Masterfuls Series: a free email course that teaches SaaS founders to get the fundamentals right. I co-host the Founders Shortcut podcast. And I run a community where founders learn and implement together.