How to market your SaaS

A free email course based on 15 years of experience with over 300 startups.

Learn how to make your SaaS stand out, fix your website conversion, and pick the right marketing channels.

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Get your first lesson now. One new lesson per week.

Over 30% of our students increased their conversion rate by at least 300%.

Built on experience

I'm Wilhelm (Will) Laubach. I co-founded my own SaaS, ran it for five years, and spent the last decade helping early-stage founders figure out their marketing.

I've seen what works and what doesn't. In the last year alone:

Hundreds of audits of SaaS websites

Over 100 interviews with SaaS leaders on our podcast

What our students achieved

Over 30% increased their conversion rate by at least 300%

Over 40% cut their customer acquisition costs in half

Most reduced their marketing workload by dropping what wasn't working

5 steps for an effective SaaS marketing

It is all about approaching your marketing systematically. You need to follow the right order so that each step strengthens and improves the next.

Step 1: Make your SaaS impossible to ignore

Here's the hard truth: most SaaS products sound the same. Vague descriptions. Feature lists. Buzzwords no one remembers.

If people can't understand what your SaaS does and why it matters to them, nothing else in your marketing will work. Not ads. Not outreach. Not content.

Step 2: Fix your website before you send traffic to it

Most founders jump straight to promotion. Ads, social, outreach. But if your website doesn't convert, you're sending visitors to a page that loses them.

You don't need a redesign. You need to fix the gaps that cost you signups every day.

Step 3: Get found where buyers are already searching

Some of your best future customers are already searching for a product like yours. On Google, in directories, on comparison sites. They don't need convincing. They just need to find you.

Step 4: Reach out to the right people directly

Cold outreach gets a bad reputation because most people do it badly. Spray-and-pray messages to huge lists. No personalization. No relevance.

Done right, outreach is one of the fastest ways to get your first customers and start real conversations.

Step 5: Build a marketing channel that grows with you

At some point, you need a repeatable source of customers. Something that compounds over time instead of resetting to zero every month.

The mistake most founders make: they try to be everywhere at once. Three social platforms, a blog, a podcast, ads, and email. All at the same time. All half-done.

What changes after this course

You'll walk away with a clear, specific way to describe your SaaS that makes your ideal customer think: "This was built for me."

You'll learn how to make your website relevant, convincing, and trustworthy

You'll have a clear plan to show up in the two places where high-intent buyers search for SaaS products.

You'll find marketing channels where people are already looking for solutions like yours

You'll know how to reach potential customers with cold outreach: without being pushy, without sounding like a robot, and without burning your reputation.

You'll pick the one channel that fits your SaaS, your audience, and your capacity.

Sign up and get these free resources right away

In addition to the lessons, you also get valuable resources that save you time and effort.

A curated list of the best SaaS directories so you can get listed where buyers already search.

Checklists so you can find and fix conversion leaks on your site

A list of conversion killers so you know exactly which website mistakes to fix first.

Best tools for cold outreach so you don't end up with the wrong ones and waste time and money.

Testimonials

"I rewrote my homepage headline after lesson 2, and my trial signups went up 30% that same week."

Inês Ferreira, marketing lead at Lusitana Digital

"The directory list alone was worth signing up. Got listed in four directories in one afternoon and started getting organic traffic within days."

David Svensson, founder at Svensson Tech

"I finally understand why my Google Ads weren't converting. It wasn't the ads. It was my landing page. Fixed it after the website lesson."

Luca Bianchi, co-founder at StudioVerde

Start the free course

Build the marketing foundation that makes everything else work better. One lesson per week, with a video and practical steps you can apply right away.

Our course helps you with the following:

Get more out of every euro you invest into promotion

Stop guessing and focus on what actually moves the needle

Lower your customer acquisition costs step by step